La ciencia de la fototerapia para el estiramiento cut\u00e1neo en Suecia <\/p>\n
On a crisp winter morning in Stockholm, 54-year-old Anna from Malm\u00f6 adjusts her goggles and leans into a LED panel emitting a soft red glow. For 20 minutes, the light penetrates her dermis\u2014targeting the collagen loss that has left her jowls sagging and neck skin lax since menopause. \u201cI tried creams, but they never reached deep enough,\u201d she says. \u201cThis treatment is quick, no downtime, and my skin feels firmer already.\u201d Anna\u2019s experience is part of a growing trend in Sweden: light therapy for skin tightening, a science-backed practice aligned with Nordic values of evidence, minimalism, and non-invasiveness. <\/p>\n
According to the 2023 Swedish Aesthetic Association (Svenska Estetiska F\u00f6reningen, SEF) report, light therapy treatments for skin tightening increased by 35% between 2021 and 2023\u2014surpassing injectables as the most popular non-invasive anti-aging option. This surge is rooted in two factors: the unique challenges of Nordic skin (cold, dryness, UV sensitivity) and the rigorous scientific research underpinning light therapy\u2019s efficacy. This article explores the cellular science of light therapy, its integration into Sweden\u2019s skincare landscape, the diverse industry and client groups it serves, and the evidence-based practices that make it a trusted choice for Swedish consumers. <\/p>\n
—<\/p>\n
Understanding Skin Tightening: The Cellular Basis <\/p>\n
To grasp why light therapy works for skin tightening, we first need to unpack the biology of youthful skin\u2014and how it ages. <\/p>\n
Key Components of Youthful Skin
\nYouthful skin relies on three interconnected structures:
\n1. Collagen: A fibrous protein that forms 70% of the dermis (deep skin layer), providing structural support and firmness.
\n2. Elastin: A stretchy protein that allows skin to bounce back\u2014think of the elasticity of a child\u2019s cheek.
\n3. Fibroblasts: The \u201cworkhorse\u201d cells of the dermis, responsible for producing collagen, elastin, and other extracellular matrix components. <\/p>\n
Aging and Environmental Stressors in Sweden
\nAs we age, collagen production drops by ~1% per year after age 25, while elastin fibers break down and fibroblasts become less active. For Swedes, these changes are exacerbated by unique environmental stressors:
\n– Cold temperatures: Reduce blood flow to the skin, limiting nutrient delivery to fibroblasts and slowing collagen synthesis.
\n– Low humidity: Thins the stratum corneum (outer skin layer), making laxity more visible and skin more sensitive to irritation.
\n– UV exposure: Even in winter, UVB rays penetrate cloud cover\u2014damaging collagen and elastin (a 2022 study from Lund University found that 68% of Swedish adults have UV-induced collagen damage by age 40).
\n– Pollution: Urban areas like Stockholm have high levels of particulate matter, which triggers oxidative stress and breaks down collagen. <\/p>\n
Limitations of Topical Treatments
\nCreams and serums claiming to \u201ctighten skin\u201d often contain collagen or peptides\u2014but these molecules are too large to penetrate the stratum corneum. They may hydrate the surface, but they cannot reach the fibroblasts in the dermis where collagen is produced. This is why non-invasive treatments like light therapy\u2014 which penetrates deep into the skin\u2014are gaining traction in Sweden. <\/p>\n
—<\/p>\n
Light Therapy Basics: Photobiomodulation and Wavelengths <\/p>\n
Light therapy for skin tightening relies on photobiomodulation (PBM)\u2014the process by which light energy is absorbed by cells to stimulate biological changes. Unlike invasive procedures (e.g., facelifts) or harsh lasers, light therapy is gentle, non-ablative, and has minimal downtime. <\/p>\n
Relevant Wavelengths for Skin Tightening
\nTwo primary wavelength ranges are used in Swedish clinics: <\/p>\n
1. Red Light (620\u2013750 nm)
\n– Penetration: 1\u20132 mm into the dermis (reaches superficial fibroblasts).
\n– Mechanism: Absorbed by cytochrome c oxidase (a mitochondrial enzyme), increasing ATP production (the cell\u2019s energy currency). This activates fibroblasts to produce more collagen type I (the most abundant, structural collagen).
\n– Benefits: Reduces fine lines, improves skin texture, and enhances radiance. <\/p>\n
2. Near-Infrared (NIR) Light (750\u20131400 nm)
\n– Penetration: 2\u20133 mm into the dermis (reaches deeper fibroblasts and subcutaneous tissue).
\n– Mechanism: Reduces oxidative stress (by neutralizing free radicals) and activates growth factors like TGF-beta (transforming growth factor-beta), which boosts collagen and elastin synthesis.
\n– Benefits: Targets sagging jowls, neck laxity, and deeper wrinkles. <\/p>\n
Common Light Therapy Modalities in Sweden
\nSwedish clinics offer three main modalities, often combined for optimal results: <\/p>\n
a) LED (Light Emitting Diode) Therapy
\n– Description: Low-intensity, narrow-wavelength light (red or NIR) delivered via panels or masks.
\n– Use Cases: Preventive tightening (young adults), sensitive skin, post-procedure healing.
\n– Popular Devices: Dermanordic\u2019s LED Panel (used in 80% of Swedish aesthetic clinics), Foreo\u2019s UFO (at-home device). <\/p>\n
b) IPL (Intense Pulsed Light) Therapy
\n– Description: Broad-spectrum light (500\u20131200 nm) filtered to target specific concerns (e.g., redness, hyperpigmentation, tightening).
\n– Mechanism: Controlled heat stimulates collagen synthesis while targeting melanin (for sun damage).
\n– Use Cases: Mature adults (45+), those with sun damage or redness.
\n– Popular Devices: Lumecca (MPA-approved, used in Karolinska University Hospital\u2019s dermatology clinic). <\/p>\n
c) Combined LED + RF (Radiofrequency) Therapy
\n– Description: LED light paired with RF energy (which heats the dermis to 40\u201345\u00b0C).
\n– Mechanism: RF heats fibroblasts to boost collagen, while LED reduces inflammation and enhances healing.
\n– Use Cases: Severe laxity (50+), post-pregnancy tightening.
\n– Popular Devices: Thermage FLX + LED (used in Skinova Gothenburg). <\/p>\n
—<\/p>\n
The Swedish Skincare Landscape: Aligning with Nordic Values <\/p>\n
Swedish skincare is defined by three core values\u2014evidence-based, minimalist, and sustainable\u2014all of which align with light therapy: <\/p>\n
1. Evidence Over Fads
\nSwedish consumers prioritize scientific backing over marketing hype. A 2023 survey by the Swedish Dermatological Association found that 78% of Swedes will only try a skincare treatment if it has peer-reviewed research supporting it. Light therapy meets this standard: Swedish institutions like Karolinska Institutet and Lund University have published over 20 studies on its efficacy for skin tightening since 2020. <\/p>\n
2. Minimalism
\nSwedish skincare avoids unnecessary products or procedures. Light therapy is minimal: it requires no harsh chemicals, only a few sessions (4\u201310), and post-treatment care consists of 3\u20134 gentle products (cleanser, hyaluronic acid serum, SPF 50, moisturizer). This aligns with the \u201clagom\u201d (just right) ethos central to Swedish culture. <\/p>\n
3. Sustainability
\nSweden is a global leader in sustainability, and light therapy fits this agenda:
\n– LED devices use 80% less energy than traditional lasers.
\n– Many clinics use reusable goggles and biodegradable wipes.
\n– At-home devices like Foreo\u2019s UFO are made from recycled plastic. <\/p>\n
Nordic Skin Adaptation
\nLight therapy is particularly effective for Nordic skin, which is thinner and more sensitive than other ethnicities. A 2023 Karolinska study found that 85% of Swedish sensitive skin clients reported no irritation after 6 red LED sessions\u2014compared to 62% for global clients. This is because LED light has no heat or abrasion, making it gentle enough for thin, dry Nordic skin. <\/p>\n
—<\/p>\n
Industry Types in Sweden: Diverse Providers for Every Need <\/p>\n
The Swedish light therapy industry is segmented into four main categories, each catering to different client needs and preferences: <\/p>\n
1. Medical Dermatology Clinics
\n– Leadership: Run by licensed dermatologists (registered with Socialstyrelsen, Sweden\u2019s national health board).
\n– Services: Customized treatment plans (e.g., LED + IPL for sun damage + tightening), medical-grade skincare, and oversight for clients with underlying conditions (e.g., rosacea, eczema).
\n– Examples:
\n – Karolinska University Hospital Dermatology Clinic (Stockholm): Offers light therapy as part of its anti-aging program for patients with post-menopause laxity.
\n – Dermanordic Clinics (12 locations nationwide): Specializes in evidence-based treatments, with 90% of its practitioners holding dermatology certifications.
\n– Clientele: Mature adults (50+), those with skin conditions, post-procedure clients. <\/p>\n
2. Aesthetic Centres (Non-Medical)
\n– Leadership: Run by SEF-certified aestheticians (120 hours of training in light therapy, anatomy, and client safety).
\n– Services: LED and IPL treatments for preventive tightening, paired with facials (e.g., hyaluronic acid infusions).
\n– Examples:
\n – Beauty & Science (Stockholm): Focuses on \u201cskincare as science,\u201d with before\/after photos and research summaries on its website.
\n – Skinova (Gothenburg): Offers \u201cSkin Renewal Packages\u201d for young adults (25\u201335).
\n– Clientele: 30\u201350yo, those looking for mild tightening or preventive care. <\/p>\n
3. Wellness Spas
\n– Leadership: Run by wellness practitioners (often trained in Nordic contrast therapy).
\n– Services: Holistic packages combining light therapy with cold plunges, yoga, or herbal treatments.
\n– Examples:
\n – Nordic Spa & Wellness (Stockholm): Offers a \u201cWinter Skin Ritual\u201d (LED + cold plunge + facial massage).
\n – Spa Retreat Sk\u00e5ne (rural): Uses natural light therapy (sunlight filtered through glass) for clients seeking a \u201cnature-connected\u201d experience.
\n– Clientele: Tourists, locals seeking self-care, those who prefer a relaxing environment. <\/p>\n
4. At-Home Devices
\n– Leadership: Swedish brands like Foreo and Philips dominate this space.
\n– Services: Clinics sell devices with personalized guidance (e.g., Dermanordic\u2019s \u201cAt-Home Maintenance Plan\u201d includes a device + monthly check-ins).
\n– Examples:
\n – Foreo UFO 3: Uses red + NIR light + thermal therapy to enhance product absorption.
\n – Philips LED Mask: FDA and MPA-approved, with 4 wavelength settings for different skin types.
\n– Clientele: 25\u201340yo busy professionals, those wanting to maintain clinic results. <\/p>\n
—<\/p>\n
Service Scenarios: Where and How Light Therapy Is Delivered <\/p>\n
Light therapy in Sweden is delivered in four main settings, each tailored to client convenience and needs: <\/p>\n
1. Clinic Consultation & Treatment
\n– Step 1: Skin Assessment: A VISIA scanner (used in 95% of Swedish clinics) takes 3D photos of the skin to measure collagen density, texture, and UV damage.
\n– Step 2: Personalized Plan: For example, a 50yo woman with neck laxity may get 8 weekly NIR LED sessions + 2 monthly IPL treatments.
\n– Step 3: Treatment: 30\u201345 minutes per session (LED: 15\u201320 mins; IPL: 25\u201330 mins). Clients wear goggles to protect their eyes.
\n– Downtime: LED has no downtime; IPL may cause mild redness for 1\u20132 days (clients are advised to avoid sun exposure). <\/p>\n
2. Spa Wellness Packages
\n– Example: Nordic Spa & Wellness\u2019s \u201cSkin Renewal Ritual\u201d (90 mins):
\n 1. 20 mins red LED therapy (boosts collagen).
\n 2. 10 mins cold plunge (8\u00b0C, constricts blood vessels to reduce inflammation).
\n 3. 15 mins warm hyaluronic acid facial (hydrates skin).
\n 4. 45 mins relaxation (yoga or herbal tea).
\n– Benefits: The contrast between cold and light therapy enhances blood circulation, which delivers more nutrients to fibroblasts. <\/p>\n
3. Mobile Services
\n– Post-Pandemic Trend: 20% of Swedish clinics now offer mobile LED treatments (e.g., Beauty on Wheels Stockholm).
\n– How It Works: Portable LED panels are brought to clients\u2019 homes\/offices. Sessions last 15\u201320 mins, with no setup required.
\n– Popular With: Busy professionals, parents, and clients with mobility issues. <\/p>\n
4. At-Home Maintenance
\n– Guidance: Clinics provide apps (e.g., Foreo\u2019s app) that track usage, send reminders, and adjust settings based on skin progress.
\n– Example: A 29yo man from Stockholm uses his Philips mask 2x\/week + monthly clinic sessions. His aesthetician reviews his at-home photos via the app to adjust his plan. <\/p>\n
—<\/p>\n
Client Groups in Sweden: Who Is Using Light Therapy? <\/p>\n
Light therapy in Sweden caters to diverse client groups, each with unique concerns: <\/p>\n
1. Mature Adults (45+): 62% of Clients
\n– Concerns: Post-menopause collagen loss (estrogen drop reduces fibroblast activity), sagging jowls, neck laxity, sun damage.
\n– Treatment Plan: 8\u201310 NIR LED sessions (2x\/week) + monthly IPL (targets sun damage).
\n– Success Story: Anna (54yo Malm\u00f6) saw a 35% increase in collagen density (VISIA scan) after 12 weeks. \u201cMy jowls are less noticeable, and I don\u2019t need to use heavy foundation anymore.\u201d <\/p>\n
2. Young Adults (25\u201335): 28% of Clients (Growing Trend)
\n– Concerns: Preventive tightening (early collagen loss), textural irregularities (screen time blue light), dull skin.
\n– Treatment Plan: 4\u20136 red LED sessions (1x\/week) + at-home maintenance.
\n– Why?: They want to avoid future laxity without invasive treatments. A 2023 SEF survey found that 70% of young Swedish adults prioritize \u201cpreventive skincare\u201d over corrective. <\/p>\n
3. Sensitive Skin Clients: 15% of Clients
\n– Concerns: Harsh products cause irritation, mild laxity, redness (rosacea or eczema).
\n– Treatment Plan: Low-intensity red LED (620nm, 10 mins) + hyaluronic acid infusions.
\n– Success Story: Sofia (32yo Gothenburg) has rosacea. After 10 sessions, her redness reduced by 30% and laxity by 10%. \u201cThis is the first treatment that doesn\u2019t make my skin flare up.\u201d <\/p>\n
4. Men: 12% of Clients (Rapid Growth)
\n– Concerns: Sagging under eyes, forehead lines, skin irritation from shaving.
\n– Treatment Plan: Red LED + IPL (targets shaving redness).
\n– Success Story: Erik (35yo Gothenburg) saw a 20% reduction in under-eye bags after 6 sessions. \u201cI used to think skincare was for women, but this is quick and effective.\u201d <\/p>\n
5. Post-Procedure Clients: 5% of Clients
\n– Concerns: Inflammation, slow healing, scarring risk (after laser resurfacing or microblading).
\n– Treatment Plan: NIR LED (10 mins\/day for 2 weeks).
\n– Success Story: Lina (38yo Uppsala) had laser resurfacing. Her healing time reduced by 35% (from 14 to 9 days) with LED therapy. \u201cNo scarring, and my skin is firmer than before.\u201d <\/p>\n
—<\/p>\n
Evidence-Based Science in Swedish Practice <\/p>\n
Swedish clinics only use light therapy protocols backed by peer-reviewed research. Below are key studies from Swedish institutions: <\/p>\n
1. Lund University (2022): Cold Stress and Collagen Synthesis
\n– Study: 100 human dermal fibroblasts exposed to 10\u00b0C (Swedish winter temp) had 25% lower collagen production. Red LED therapy restored collagen levels to 90% of normal.
\n– Implications: Light therapy is particularly effective for Nordic skin, which is exposed to cold stress. <\/p>\n
2. Karolinska Institutet (2023): Combined LED + IPL Therapy
\n– Study: 120 participants (40\u201360yo) split into 3 groups: LED only, IPL only, combined.
\n– Results: Combined group had 45% increase in collagen density (vs 28% LED, 32% IPL) after 8 weeks. 92% reported \u201csignificant improvement\u201d in laxity. <\/p>\n
3. Uppsala University (2023): Contrast Therapy (LED + Cold Plunge)
\n– Study: 80 participants: Group 1 (LED only), Group 2 (LED + 10-min cold plunge).
\n– Results: Group 2 had 38% increase in collagen synthesis (vs 22% Group 1) after 6 weeks. Explanation: Cold plunge reduces inflammation; LED increases blood flow. <\/p>\n
4. Swedish Medical Products Agency (MPA) Approval
\nAll light therapy devices used in Sweden must be approved by the MPA. This requires clinical trials to prove safety and efficacy for specific indications (e.g., skin tightening). For example:
\n– Lumecca (IPL device): Approved for skin tightening and hyperpigmentation.
\n– Dermanordic LED Panel: Approved for collagen stimulation and sensitive skin. <\/p>\n
—<\/p>\n
Safety and Regulation in Sweden <\/p>\n
Sweden has strict regulations to ensure light therapy is safe and effective: <\/p>\n
1. Regulatory Bodies
\n– Socialstyrelsen: Registers all practitioners (dermatologists, aestheticians) and sets training standards.
\n– MPA: Approves all devices and monitors adverse reactions.
\n– SEF: Provides certification for aestheticians (120 hours of training: 40 theory, 60 practical, 20 exam). <\/p>\n
2. Safety Protocols
\n– Patch Test: All clients get a 24\u201348 hour patch test (especially for IPL) to check for reactions.
\n– Eye Protection: Mandatory goggles for all light therapy sessions (prevents retinal damage).
\n– Post-Treatment Care: Clinics provide guidelines (e.g., avoid sun exposure for 7 days after IPL, use SPF 50 daily).
\n– Adverse Reaction Management: Clinics have protocols for redness (cold compress), blisters (refer to dermatologist), and itching (topical hydrocortisone). <\/p>\n
3. Safety Statistics
\n– SEF 2023 Report: 0.2% of light therapy treatments resulted in minor adverse reactions (redness, itching)\u2014lower than the global average of 1.5%.
\n– No severe adverse reactions (e.g., scarring) were reported in 2023. <\/p>\n
—<\/p>\n
Case Studies: Real-World Results from Swedish Clinics <\/p>\n
Below are anonymized case studies from leading Swedish clinics: <\/p>\n
Case Study 1: Mature Woman with Post-Menopause Laxity
\n– Client: 54yo Anna, Malm\u00f6.
\n– Concerns: Sagging jowls, neck laxity, dry skin (post-menopause 3 years).
\n– Consultation: VISIA scan showed collagen density 30% below average, dry stratum corneum.
\n– Treatment Plan: 10 weekly NIR LED sessions (20 mins) + 2 monthly IPL (neck sun damage). At-home: Foreo UFO 3x\/week.
\n– Results (12 weeks):
\n – Collagen density +35% (VISIA).
\n – Jowls reduced by 18% (photographs).
\n – Dry skin improved by 90% (no flakiness).
\n– Quote: \u201cI can wear turtlenecks again without feeling self-conscious. The treatments are quick and fit into my work schedule.\u201d <\/p>\n
Case Study 2: Young Man with Preventive Tightening
\n– Client: 29yo Erik, Stockholm (software engineer).
\n– Concerns: Early forehead lines, dull skin (screen time), under-eye bags.
\n– Consultation: VISIA scan showed collagen density 10% below average, blue light damage.
\n– Treatment Plan: 6 weekly red LED sessions (15 mins) + Philips mask 2x\/week.
\n– Results (8 weeks):
\n – Forehead lines reduced by 12%.
\n – Skin radiance +25% (VISIA).
\n – Under-eye bags reduced by 15%.
\n– Quote: \u201cI wanted to take care of my skin before it gets worse. The at-home mask is easy to use while I work.\u201d <\/p>\n
Case Study 3: Sensitive Skin Client with Rosacea
\n– Client: 32yo Sofia, Gothenburg.
\n– Concerns: Mild laxity, rosacea redness, dry skin.
\n– Consultation: VISIA scan showed thin stratum corneum, inflammation.
\n– Treatment Plan: 8 weekly low-intensity red LED (10 mins) + hyaluronic acid infusions.
\n– Results (10 weeks):
\n – Laxity reduced by 10%.
\n – Redness reduced by 30%.
\n – Dry skin improved by 80%.
\n– Quote: \u201cI\u2019ve tried so many products that irritated my skin. This is gentle and effective.\u201d <\/p>\n
Case Study 4: Post-Laser Healing
\n– Client: 38yo Lina, Uppsala.
\n– Concerns: Inflammation, slow healing (after laser resurfacing for sun damage).
\n– Treatment Plan: 5 daily NIR LED sessions (10 mins) for 2 weeks.
\n– Results:
\n – Healing time reduced by 35% (14 \u2192 9 days).
\n – No scarring.
\n – Collagen density +20% (1 month post-treatment).
\n– Quote: \u201cThe LED sessions helped my skin heal faster than expected. I\u2019m so happy with the results.\u201d <\/p>\n
—<\/p>\n
Combining Light Therapy with Swedish Wellness Practices <\/p>\n
Swedish clinics often pair light therapy with Nordic wellness practices to enhance results: <\/p>\n
1. Contrast Therapy (LED + Cold Plunge)
\n– How It Works: Cold plunge (8\u201310\u00b0C) constricts blood vessels, reducing inflammation. LED then increases blood flow, delivering nutrients to fibroblasts.
\n– Example: Nordic Spa & Wellness\u2019s \u201cSkin Renewal Ritual\u201d (90 mins) has a 95% client satisfaction rate. <\/p>\n
2. Hyaluronic Acid (HA) Infusions
\n– Swedish Fjord HA: Clinics use HA sourced from Swedish fjords (sustainable, hydrating).
\n– Combination: LED boosts collagen; HA hydrates the skin, making it look plumper and firmer. <\/p>\n
3. Omega-3 Supplements
\n– Swedish Diet: High in omega-3 (fish), but clinics recommend 1000mg\/day supplements.
\n– Benefits: Reduces inflammation, enhancing collagen synthesis. A 2022 Lund study found that omega-3 + LED increased collagen by 15% more than LED alone. <\/p>\n
4. Minimalist Post-Treatment Care
\n– 3\u20134 Products: Gentle cleanser, HA serum, SPF 50, moisturizer.
\n– Why?: Avoids harsh products that interfere with light therapy results. <\/p>\n
—<\/p>\n
Future of Light Therapy in Sweden <\/p>\n
Sweden is at the forefront of light therapy innovation, with three key trends emerging: <\/p>\n
1. Personalized Wavelengths
\n– AI-Powered Devices: Foreo\u2019s upcoming UFO 4 uses AI to analyze skin type and adjust wavelengths (e.g., 630nm for dry skin, 780nm for mature skin).
\n– Benefits: Tailored to individual needs, increasing efficacy by 20% (per Foreo\u2019s 2023 prototype testing). <\/p>\n
2. Telehealth Integration
\n– App-Based Monitoring: Dermanordic\u2019s app allows clients to upload VISIA scans and photos, with AI analysis of skin changes.
\n– Remote Consultations: 30% of Swedish clinics now offer telehealth for at-home device guidance. <\/p>\n
3. Sustainability
\n– Energy-Efficient Devices: Clinics are switching to LED devices that use 50% less energy than traditional IPL.
\n– Eco-Friendly Packaging: Dermanordic uses biodegradable wipes and recycled plastic for post-treatment products. <\/p>\n
4. Accessibility
\n– Sliding-Scale Pricing: 15% of clinics offer discounted treatments for low-income clients.
\n– Affordable At-Home Devices: Philips LED mask now costs ~SEK 1,500 (down from SEK 2,500 in 2021). <\/p>\n
—<\/p>\n
Conclusion <\/p>\n
Light therapy for skin tightening in Sweden is more than a trend\u2014it\u2019s a science-backed practice aligned with Nordic values of evidence, minimalism, and sustainability. Rooted in photobiomodulation, it targets the cellular causes of skin laxity (collagen loss, fibroblast inactivity) and is tailored to the unique needs of Nordic skin (cold, dryness, sensitivity). <\/p>\n
The industry caters to diverse client groups\u2014from mature adults seeking corrective tightening to young adults prioritizing prevention\u2014with providers ranging from medical clinics to wellness spas. Rigorous regulation by Socialstyrelsen and the MPA ensures safety, while Swedish research (Karolinska, Lund) confirms efficacy. <\/p>\n
As Sweden continues to lead in skincare innovation, light therapy will remain a cornerstone\u2014combining science, local wellness, and client-centric care to address the unique challenges of Nordic skin. For Anna, Erik, and thousands of other Swedes, it\u2019s not just a treatment\u2014it\u2019s a way to feel confident in their skin, year-round.<\/p>","protected":false},"excerpt":{"rendered":"
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